Theories and Technique of New Media

Language: Italiano

Category: Social Science

Duration: 60 Hours

Target: For teachers , Lifelong Learning

Attendance: Free

1512 Enrolled Students

Jun 25

2017

Not Set

Overview

The pathway has the aim to investigate how digital technologies and the web have progressively changed the world of information and social communication as well as the styles of corporate, institutional and journalistic communication. This theme will be investigated both from a theoretical point of view and through case histories of the current revolution within the field of communication. Web 2.0 and its applications (Facebook, Twitter, Google, Youtube) along with a new way of interacting between men and devices – tablet, PC and smartphones – are revolutionizing the ways of communication and marketing around the world. The pathway is composed by three Mooc: 1. La storia della rivoluzione informazionale (history and developments of the digital revolution); 2. Le forme e i linguaggi del web (The languages of the new media); 3. (La comunicazione web e il marketing digitale) Digital marketing and communication.
Background and Requirements

La frequenza del percorso richiede le competenze base di tipo informatico: navigazione in siti web, download e upload di documenti, capacità di partecipare attivamente ad un forum, e interagire on line con il docente.
Instructors

PAOLO MARIA FERRI

Dipartimento di scienze umane per la formazione "Riccardo Massa"