Strengthening the Tourism value chain in small fascinating Mediterranean Towns through adult education focusing on sustainability
Introduzione al Corso
This MOOC, developed under the “SustTourTraining. Strengthening the Tourism value chain in small fascinating Mediterranean Towns” through adult education focusing on sustainability” project, co-funded by the Erasmus+ programme, is designed to provide adult learners and tourism professionals with the knowledge, tools, and skills needed to promote sustainability across the tourism value chain. Structured around key thematic modules, it explores the intersection of economic development, cultural preservation, and environmental stewardship within the tourism sector.
The course has been developed by FUNDACIÓN MUSOL (Spain), ANATOLIKI AE (Greece), I BORGHI PIÚ BELLI D'ITALIA (Italy), MAKE IT BETTER (Portugal), BSC, POSLOVNO PODPORNI CENTER, DOO (Slovenia).
More information: https://sustourtrain.eu/
Scienze Umane
Ore di Formazione20
LivelloBase
Modalità CorsoAutoapprendimento
English
Durata4 Settimane
TipologiaOnline
Stato del CorsoAuto apprendimento
Agenda del Corso
Avvio Iscrizioni
Apertura Corso
Chiusura Corso
Risultati Attesi
By the end of this course, participants will be able to:
- Understand core principles of sustainable tourism and how they apply across the value chain.
- Analyse the environmental and social impact of tourism activities using data-driven tools.
- Develop and promote sustainable tourism business strategies.
- Communicate responsibly and effectively, integrating ethical branding and digital marketing approaches.
- Plan tourism operations that respect and protect cultural and natural heritage.
- Collaborate with local communities and suppliers to ensure inclusive and sustainable development.
Pre-requisiti
This course is designed for adult learners, tourism professionals, and staff working in or with adult education centres, particularly those involved in tourism and hospitality. No prior background in sustainability is required, although a basic understanding of the tourism sector will be helpful. The course requires: basic digital literacy to navigate the MOOC platform and engage in practical assignments; a willingness to engage critically with real-world case studies and practical activities; Internet access for the online version or access to a participating adult education centre for the in-person modality.Libri di testo e letture consigliate
The course will incorporate a blend of open educational resources, curated readings, and supplementary materials, including videos, infographics, and practical insights. All materials will be conveniently accessible directly on the platform.
Formato del corso
Participants will engage with practical activities, real-world case studies, and expert-led content focusing on areas such as sustainable business models, stakeholder engagement, environmentally friendly digital promotion, heritage conservation, and responsible communication. This course consists of the following modules and a compilation of good practices that you can download: Fundamentals of sustainable tourism Sustainable business management in tourism Marketing & communication for sustainability Negotiation Environmental and cultural heritage awareness Practical tools for sustainable TourismThe course is offered in an online format and includes: 1. Video lessons – Presentation of short video contents created by experts and academic professionals. 2. Supporting materials – Complementary documents and recommended readings to deepen understanding. 3. Interactive modules – Quizzes, case studies, and scenario-based activities designed to reinforce learning. Participants can progress through the course at their own pace, with suggested timelines provided to support steady advancement.Regole per ottenere gli Attestati e sostenere gli Esami
Attestato di Partecipazione
Upon completing the course activities, students will receive an attendance certificate.
